Lens
Content analytics built for editorial teams
Lens gives content and marketing teams first-party analytics that actually inform decisions. Audience segmentation, content scoring, heatmaps and funnel visualization — without the complexity or cost of enterprise analytics suites.
What Lens does
First-party analytics
Cookie-free tracking that works post-iOS changes without relying on third-party cookies.
Content scoring
Automated performance scores per piece based on engagement depth, time-on-page and conversion.
Audience segmentation
Build segments from reading behavior, traffic source, engagement depth and subscription status.
Heatmap recording
Click maps, scroll depth and session recordings to understand how readers interact with content.
Funnel visualization
Track reader journeys from first article through to subscription or conversion event.
Editorial calendar
Plan and schedule content publishing with SEO metadata management built in.
Built for
- ✓ Editorial teams that need actionable analytics after moving off Google Analytics
- ✓ Content marketers under pressure to demonstrate and measure content ROI clearly
- ✓ Publishers optimizing subscription conversion funnels with behavioral data
Shared infrastructure.
Zero extra config.
Lens runs on shared HalfByte infrastructure — single sign-on, unified billing and cross-product analytics without any integration work.
Start using Lens today
Join thousands of teams already using Lens to content analytics that answer the question behind the metric..